James Ibitoye | UX/Product Designer

Creativity

Functionality

Usability

Turning complexity into clarity

I’m James – a Toronto & London-based designer working across UX, product, and creative tech. I build digital tools, systems, and stories that are thoughtful, usable, and grounded in research.

E-mail

See my work

Youth Empowering Parents

Redesigned a nonprofit platform used to train youth tutors and workshop facilitators — led UX strategy, testing, and handoff over a 6-month paid contract.

UI / UX Design

UX Strategy

User Research

Youth Empowering Parents

Redesigned a nonprofit platform used to train youth tutors and workshop facilitators — led UX strategy, testing, and handoff over a 6-month paid contract.

UI / UX Design

UX Strategy

User Research

Youth Empowering Parents

Redesigned a nonprofit platform used to train youth tutors and workshop facilitators — led UX strategy, testing, and handoff over a 6-month paid contract.

UI / UX Design

UX Strategy

User Research

Blackboard Learn

Reimagined Blackboard with a smoother student experience — grounded in user research and redesigned around real course navigation pain points.

UX Research

UI Design

Information Architecture

Blackboard Learn

Reimagined Blackboard with a smoother student experience — grounded in user research and redesigned around real course navigation pain points.

UX Research

UI Design

Information Architecture

Somnia

Designed a calming sleep wellness app and brand from scratch — combining sleep tracking, meditation, and ambient sound into a cohesive experience.

UI / UX Design

Mobile App

Brand Design

Somnia

Designed a calming sleep wellness app and brand from scratch — combining sleep tracking, meditation, and ambient sound into a cohesive experience.

UI / UX Design

Mobile App

Brand Design

GOTransit

Created a mobile app experience for GOTransit — designed from scratch to simplify trip planning and daily commuting in the GTA.

UX Design

Transit UX

Interaction Design

Korotu

Designed 3D assets, tested prototypes in the field, and created UX & UI improvements for an AR-based environmental tool during a 4-month internship (under NDA)

UX Design

3D Modelling

Field Testing

GOTransit

Created a mobile app experience for GOTransit — designed from scratch to simplify trip planning and daily commuting in the GTA.

UX Design

Transit UX

Interaction Design

GOTransit

Created a mobile app experience for GOTransit — designed from scratch to simplify trip planning and daily commuting in the GTA.

UX Design

Transit UX

Interaction Design

Korotu

Designed 3D assets, tested prototypes in the field, and created UX & UI improvements for an AR-based environmental tool during a 4-month internship (under NDA)

UX Design

3D Modelling

Field Testing

Korotu

Designed 3D assets, tested prototypes in the field, and proposed UX & UI improvements for an AR-based environmental tool during a 4-month internship (under NDA)

UX Design

3D Modelling

Field Testing

gbcAR - AR Campus Wayfinder

Designed an AR experience to help students navigate campus spaces — combining spatial interaction, real-time visual cues, and live feedback. Tested in Effect House, with Unity + Google’s Geospatial API development underway.

Augmented Reality

Prototyping

Spatial UX

gbcAR - AR Campus Wayfinder

Augmented Reality

Prototyping

Spatial UX

AR Campus Wayfinder

Augmented Reality

Prototyping

Spatial UX

Blackboard Learn

Reimagined Blackboard with a smoother student experience — grounded in user research and redesigned around real course navigation pain points.

UX Research

UI Design

Information Architecture

Somnia

Designed a calming sleep wellness app and brand from scratch — combining sleep tracking, meditation, and ambient sound into a cohesive experience.

UI / UX Design

Mobile App

Brand Design